Measure Trade Area Performance
Challenge:
- Analyze how a specific store or entire network is
performing relative to available market potential
- Optimize locations to improve overall sales
penetration and minimize cannibalization.
Store Sales
Penetration Analysis
Solutions:
- Map and analyze your customer origin and
transactional sales data
- Determine how far customers will travel to shop at a
store (for urban, suburban, rural locations)
- Calculate store capture rates (% of business), sales
penetration & market share
- Delineate trade area boundaries
- Assess the impact of key competitors on sales
- Correlate customer demographics (population density,
income, education, etc) with sales
- Evaluate site characteristics (access, exposure,
parking, signage)
Benefits:
- Gain insight into how fundamental demographic,
competitive & site specific factors influence sales
- Developing a store database will prove to be a
powerful site evaluation tool
For More Information
Michael Simon,
Director of Location Research
msimon@tetrad.com
In the United States, call (360) 734-3318
In Canada, call (604) 685-2295
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