Evaluate a Shopping Center
Challenge:
- Analyze the strengths and weaknesses
of a Center's regional retail sales performance
- Identify new leasing opportunities
to bolster merchandizing mix and retail appeal
Center Market Share
Analysis and
Trade Area Delineation
Click map for larger image
Solutions:
- Delineate trade area boundaries
based on customer origin and sales penetration
- Report on market size,
demographics and consumer spending potential
- Calculate the Center's overall
market share and performance by retail category
- Set achievable market share goals.
- Calculate the optimal floor space
area that should be allocated to each merchandising category
- Describe the dominant target
market segments (PRIZM, PSYTE, etc) in the trade area
- Find retailers that best fit your
shopping center
Benefits:
- Create an effective leasing tool
to illustrate site opportunities to prospective new tenants
- Determine the appropriate
merchandizing focus and tenant mix to match shopper needs
For More Information
Michael Simon,
Director of Location Research
msimon@tetrad.com
In the United States, call (360) 734-3318
In Canada, call (604) 685-2295
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