PCensus™ Desktop
Overview
PCensus Desktop uses maps, demographics and your own customer data to assist you in making site location and market planning decisions.
With PCensus Desktop, you can:
Evaluate Locations - answer questions like:
- Is this the right site for my next store?
- What is the population in my trade area?
- What is my market penetration?
- Are the people well educated with high incomes?
- Does this area have a high number of families and children?
- Create the Lifestyle of your typical customer.
- Rank and score areas based on criteria such as total households.
- Use the results as potential locations for a new outlet.
- Sell in the hot areas with mailings or sales calls.
- Find out who your customer is to improve marketing.
- Learn your penetration in a market area.
- Display customer locations on a map to know your market area.
