PCensus
Easily Finds Target Markets
 With PCensus, you can find markets that match
a profile of your typical customer.
Rank and score
areas/sites based on one or more dimensions such as population,
households and income.
See the Five Easy Steps
to find target markets.
Describe your target customer
PCensus
lets you specify a 'lifestyle' (e.g. income over $100K, Age 45-55.)
that best match your target customer.
A 'lifestyle'
can have any number of dimensions. These dimensions can be based on
variables from several databases; e.g. demographics and consumer
spending "Well-off Pet Owners" - household income
> $100K & spend >$500 on pets. There is no limit to the number of dimensions of a
lifestyle.
PCensus also includes an advanced targeting
feature, SiteScore, that lets you evaluate markets by
combining multiple variables to generate an overall score.
Find where they live
PCensus finds and ranks all the target areas (e.g. places,
counties, census tracts, etc) that have households matching
your 'lifestyle'.
View Sample Target & Ranking Reports
In PCensus, you can quickly drill-down from a specific
area and display a complete demographic profile for any individual target area.
Other Features
Demographics of
target areas can
be displayed as 3D charts and graphs.
Compute a statistical summary for each dimension
specified in a target list.
See a complete list
of PCensus Features...
Integrated Mapping
PCensus works with these major mapping
packages:
Compare Features of these Versions
Demographic Data for PCensus
Choose the data you need for
your analysis. We provide census, estimates and projections,
consumer spending, businesses & workplace
population and household segmentation for:
What Else Can PCensus Do?
Profile Locations
Describe the demographics & behavior of
people who live & work in an area. more...
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Know Your Customer
Identify customers to improve
your marketing and location strategy.
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