PCensus™ Desktop
Find Markets
PCensus helps you find markets that match a demographic profile of your customer base.
Assemble a "lifestyle" of demographic characteristics of your typical customer. PCensus then finds census geographies, zip codes or regions on a map that score highly for finding potential customers.
For example, PCensus was used to create a "lifestyle" to describe "Well-Off Pet Owners" with the following attributes:
- Average household income over $100,000
- Average annual spending level of $500 per household on pets
With this customer profile, PCensus creates a thematic map that displays the best potential markets for an upscale pet store.
A list of zip codes, ranked by pet food expenditures, was created for a mail-out of coupons.
