Refined Solutions for Complex Analysis
PCensus Analyst uses maps, demographics and your own customer data to assist you in making site location and market planning decisions. With PCensus Analyst, you can…
- Is this the right site for my next store?
- What is the population in my trade area?
- What is my market penetration?
- Are the people well educated with high incomes?
- Does this area have a high number of families and children?
- Create the Lifestyle of your typical customer.
- Rank and score areas based on criteria such as ‘total households’.
- Plot results as potential sites for new locations.
- Target the hot areas with mailings or sales calls.
Know Your Customers
- Find out who your customer is to improve marketing.
- Explore your penetration rates in a given market area.
- Display customer locations on a map to define your market area.
PCensus Analyst Feature Highlights
Rank Markets that Match Your Profile
PCensus Analyst helps you find markets that match a demographic profile of your customer base. Assemble a “lifestyle” of demographic characteristics of your typical customer. PCensus then finds census geographies, zip codes or regions on a map that score highly for finding potential customers.
Visualize Your Data
Create Thematic Maps
Visualize demographic data, business locations and your own data on the map to gain insight. PCensus works with the major mapping platforms – MapInfo, ArcGIS and MapPoint.
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