Refined Solutions for Complex Analysis
PCensus Analyst uses maps, demographics and your own customer data to assist you in making site location and market planning decisions. With PCensus Analyst, you can…
- Is this the right site for my next store?
- What is the population in my trade area?
- What is my market penetration?
- Are the people well educated with high incomes?
- Does this area have a high number of families and children?
- Create the Lifestyle of your typical customer.
- Rank and score areas based on criteria such as ‘total households’.
- Plot results as potential sites for new locations.
- Target the hot areas with mailings or sales calls.
Know Your Customers
- Find out who your customer is to improve marketing.
- Explore your penetration rates in a given market area.
- Display customer locations on a map to define your market area.
PCensus Analyst Feature Highlights
Rank Markets that Match Your Profile
PCensus Analyst helps you find markets that match a demographic profile of your customer base. Assemble a “lifestyle” of demographic characteristics of your typical customer. PCensus then finds census geographies, zip codes or regions on a map that score highly for finding potential customers.
Visualize Your Data
Create Thematic Maps
Visualize demographic data, business locations and your own data on the map to gain insight. PCensus works with the major mapping platforms – MapInfo, ArcGIS and MapPoint.
- "PCensus is easy to use with great functionality. We use models, and Tetrad has done a great job providing solutions for a unique set of requirements. Its customer support is best in class, even when training multiple people. They are always only a phone call away."Matthew Stanton, VP Strategy & Development, Smashburger
- "PCensus is the best way I’ve found to be in control of your demographic analysis while maintaining complete confidence in the accuracy of your reports. The ability to choose data from multiple vendors gave us the flexibility to find the attributes that were most relevant to us."Phil Hutchinson, CCIM, McCoy's Building Supply
- "It used to take weeks to compile demographic data for our community health areas - with PCensus and MapInfo it takes minutes."Dr. Joy Edwards, Capital Health Authority
- "PCensus decreased the time I used to spend collecting demographic data (Census) and trying to divide it at the zip code level. Tetrad’s customer service has been one of the best software services I have gotten, its customer service representatives take the time to guide you and teach you all the tools you need to succeed in your day to day work."Claudia Palencia, Kinetico Incorporated
- “SONNYS has been using Sitewise Basic since 2015 and now couldn’t function without it. Up to date demographics and traffic counts that down load instantly, what could be better than that? I just hope our competitors don’t catch on to how easy it is to use and how accurate the info is. I’m a fan!Bob Fox, Business Development Manager, SONNY’S The CarWash Factory
- “We have subscribed to Sitewise Basic from Tetrad for several years. I find it very user friendly and I find extracting reports very easy. The data available is extensive and up to date. Compiling data based on the demographics of an area such as drive time from a specific point or by a selected area takes just minutes.”Janice MacBurney, Executive Assistant, ALJO Holdings