MapMarker

The powerful, cost-effective geocoding tool - and first step toward mapping and business data analysis.

MapMarker Plus

MapInfo's powerful geocoding tool, is the first step toward mapping and analyzing your business data - adding geographic coordinates to every record in your database. MapMarker Plus matches records against its comprehensive Address Dictionary, a database of USPS street addresses, street geometry and the latest ZIP + 4 centroids.

Enhanced by Tele Atlas (TeleAtlas, Inc.) data, MapMarker Plus can locate millions of addresses with street level precision. Combining an increased number of streets, with a greater number of addresses, MapMarker Plus delivers up to a 30% increase in hit rate at the street level compared to the standard MapMarker. MapMarker Plus gives you greater control, while spatially enabling your data.

MapMarker Plus ensures accuracy when visualizing business location information, such as stores, customers and your competition as well as:

• Geocoding large tables in batch mode for fast results (geocode up to 600,000 records per hour)
• Geocoding interactively through friendly user interface (you make the final decision if there is a match) to maximize the number of matches and to control error rate
• Geocoding to street addresses or ZIP Code Centroids
• Identifying result codes by the type of match to tell at a glance the street address matches from the ZIP Code Centroid matches
• Standardizing addresses to meet USPS CASS requirements (CASS certification received for 2004/2005)
• Geocoding remote tables via ODBC

Pricing

Vintage:  Updated Quarterly

MapMarker

MapInfo® MapMarker® is based on the same geocoding engine, has the same user interface, and the same features as MapMarker Plus. The difference is in the data. MapMarker is our TIGER 2002 based geocoding solution positioned for customers requiring a TIGER based product, who do not place a premium on street level geocoding, or who are simply more price sensitive.

In selecting MapMarker, over MapMarker Plus, customers can expect to receive 20-30% fewer addresses geocoded to the street level. MapMarker's address dictionary is updated semi-annually and TIGER updates are incorporated when received from the U.S. Census Bureau.

The MapMarker Address Dictionary is based on TIGER 2002 while MapMarker Plus incorporates enhanced data from Tele Atlas (TeleAtlas, Inc.).

Use MapMarker to:

• Geocode large tables in batch mode for faster results
• Geocode interactively to maximize the number of matches and to control error rate
• Geocode to remote tables via ODBC
• Serve multiple simultaneous geocoding results from a single MapMarker engine

Pricing

Vintage:  Updated Semi-Annually