Accumulated Wealth
- 01 Upper Crust
- Metropolitan families, very high income and education, homeowners,
manager/professionals.
- 02 Lap of Luxury
- Families, teens, very high income and education, homeowners, managers/professionals.
- 03 Established Wealth
- School-age families, high income and education, homeowners, managers/professionals.
- 04 Mid-Life Success
- Families, very high education, high income, managers/professionals, technical/sales.
- 05 Prosperous Metro Mix
- Large families, metropolitan areas, high income and education, two workers, some ethnic
mix.
- 06 Good Family Life
- Large families, high income, high education, homeowners, often two workers.
- 14 Middle Years
- Mid-life couples, families, medium-high education, mixed occupations, medium income.
Mainstream Families
- 10 Home Sweet Home
- Families, medium-high income and education, managers/professionals, technical/sales.
- 11 Family Ties
- Large families, medium education, medium-high income, technical/ sales,
precision/crafts, two workers.
- 16 Country Home Families
- Large families, rural areas, medium education, medium income, precision/crafts.
- 17 Stars and Stripes
- Young heads of households, large families with school-age children, medium income and
education, some military, precision/craft.
- 18 White Picket Fence
- Young families, low to medium education, medium income, precision/crafts, laborers.
- 22 Traditional Times
- Seniors, no kids, low education levels, medium income, laborers, precision/crafts.
- 23 Settled In
- Empty nesters, no kids, medium education and income, some retirees, technical/sales and
service occupations.
- 35 Buy American
- Empty nesters, medium-low income, low education, laborers.
- 38 Rustic Homesteaders
- Rural areas, families, school-age kids, low education, medium-low income, some mobile
homes, farming/fishing, laborers.
Young Accumulators
- 09 Building a Home Life
- School-age families, new housing, medium-high income and education, technical/sales,
managers/professionals.
- 19 Young and Carefree
- Young, singles and couples, no kids, medium income, medium-high education,
technical/sales, managers/professionals.
- 25 Bedrock America
- School-age families, medium income, low-medium education, precision/crafts, military,
laborers.
- 28 Building a Family
- Families, school-age children, medium income, medium-low education, mixed occupations .
Mainstream Singles
- 08 Movers and Shakers
- Singles, couples, students and recent graduates, high education and income, managers/
professionals, technical/sales.
- 12 A Good Step Forward
- Mobile singles, high education, medium income, often renters, managers/professionals,
technical/sales.
- 15 Great Beginnings
- Young, singles and couples, medium-high education, medium income, some renters,
managers/ professionals, technical/sales.
- 32 Metro Singles
- Singles, renters, multi-unit housing, low education, medium-low income, technical/sales,
laborers.
- 34 Books & New Recruits
- Young, high education, medium-low income, students, managers/professionals, service
occupations, some military, renters.
- 39 On Their Own
- Mix of young and seniors, singles and couples, medium-low income, medium-high education,
managers/ professionals, technical/sales, some renters.
- 40 Trying Metro Times
- Mix of young and seniors, urban, ethnic mix, low income, older housing and renters, low
education, renters, varied occupations.
Asset-Building Families
- 27 Middle of the Road
- School-age families, medium income, mixed education levels, medium, mixed occupations.
- 29 Establishing Roots
- Families with kids of all ages, medium income, low education, mixed occupations.
Conservative Classics
- 07 Comfortable Times
- Middle-age heads of households, families, high income, medium-high education,
technical/sales, managers/professionals.
- 20 Secure Adults
- Mature/seniors, metro fringe areas, singles and couples, medium income and education,
mixed occupations and some retirees.
- 21 American Classics
- Seniors, singles and couples, no kids, suburban areas, medium income, medium education,
mixed occupations and some retirees.
- 30 Domestic Duos
- Mature/seniors, singles and couples, no kids, medium-low income, mixed housing, medium
education, technical/sales, managers/professionals some retirees.
- 31 Country Classics
- Middle-aged to mature heads of households, seniors, medium-low income, low education,
some mobile homes, laborers.
Cautious Couples
- 26 The Mature Years
- Couples, small families, medium income, low-medium education, precision/crafts,
laborers.
- 33 Living Off the Land
- Rural areas, school-age families, medium-low income, low education, farming/fishing,
laborers.
Sustaining Families
- 24 City Ties
- School-age families, urban areas, predominantly black, medium income, low-medium
education, service and laborer occupations.
- 41 Close Knit Families
- Primarily Hispanic, large families, kids of all ages, low income, low education,
precision/craft, laborers.
- 42 Trying Rural Times
- Large families, ethnic mix, low income and education, some mobile homes, service
occupations, laborers.
- 43 Manufacturing USA
- Predominantly black, singles and families, older housing, low income and education,
service and laborer occupations.
- 44 Hard Years
- Singles, couples, low income and education, older multi-unit housing, renters, service
occupations, laborers.
- 46 Difficult Times
- Black, school-age families, urban areas, very low income, low education, laborers and
service occupations.
Sustaining Singles
- 13 Successful Singles
- Urban areas, young singles and couples, older housing, ethnic mix, high education,
medium income, managers/professionals.
- 36 Metro Mix
- Mix of young and seniors, singles, no kids, ethnic mix, medium-low income, mostly
renters, multi-unit housing, use public transportation.
- 37 Urban Up and Comers
- Young, singles, ethnic mix, renters, multi-unit housing, medium-low income, high
education, mangers/professionals.
- 45 Struggling Metro Mix
- Young, singles, urban, cultural mix, renters, low income, mixed education levels, older
multi-unit housing.
- 47 University USA
- Students and singles, dorms and group quarters, very low income, medium-high education,
technical/sales.
- 48 Urban Singles
- Mix of young and seniors, singles, renters, old multi-unit housing, urban areas, very
low income, mixed education levels, service occupations, technical/sales.
Uncategorized Households
- 49 Anomalies
- No homogeneity.
- 50 Unclassified
- P.O. boxes, and unclassified population.
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