Mosaic has increased the number of unique segments from 60 to 71, and the number of overarching groups from 12 to 19. The Mosaic dataset continues to provide a 360-degree view of consumers’ choices, preferences, and habits. The new Mosaic® system is the first segmentation tool built in the U.S. market in the past five to 10 years and reflects critical new data presented in the 2010 Census.
The Mosaic® USA household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods has changed.
Below is a comparative overview of the old and new Mosaic Lifestyle Groups
1. Affluent Suburbia
1. Power Elite