MOSAIC Segmentation now includes 71 segments

Mosaic has increased the number of unique segments from 60 to 71, and the number of overarching groups from 12 to 19. The Mosaic dataset continues to provide a 360-degree view of consumers’ choices, preferences, and habits. The new Mosaic® system is the first segmentation tool built in the U.S. market in the past five to 10 years and reflects critical new data presented in the 2010 Census.

The Mosaic® USA household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods has changed.

Below is a comparative overview of the old and new Mosaic Lifestyle Groups

Old Groups

1. Affluent Suburbia
2. Upscale America
3. Small-Town Success
4. Blue Collar Backbone
5. American Diversity
6. Metro Fringe
7. Remote America
8. Aspiring Contemporaries
9. Rural Villages and Farms
10. Struggling Societies
11. Urban Essence
12. Varying Lifestyles

New Groups

1. Power Elite
2. Flourishing Families
3. Booming with Condence
4. Suburban Style
5. Thriving Boomers
6. Promising Families
7. Young City Solos
8. Middle-class Melting Pot
9. Family Union
10. Autumn Years
11. Signicant Singles
12. Blue Sky Boomers
13. Families in Motion
14. Pastoral Pride
15. Singles and Starters
16. Cultural Connections
17. Golden Year Guardians
18. Aspirational Fusion
19. Struggling Societies