STI: Market Outlook
Overview
There are sales gaps in every U.S. market — in other words, consumer product needs and wants that are not being met. Finding what these unmet demands are in your trade areas requires precise analysis. STI: Market Outlook delivers the supply-demand insight you need to take proactive steps to supplying real and accurate consumer demands as they exist today.
When you choose STI: Market Outlook, you gain dependable insight, the first-mover advantage, and an ideal companion to other STI data products.
- Measures retail activity by common retail product categories. STI: Market Outlook provides a direct comparison between retail sales and consumer spending by industry sector, according to the leading retail product categories outlined by NAICS (the North American Industry Classification System).
- Allows you to capitalize on unmet product demand — especially in fast growing markets. In the consumer world, it’s all about first-come, first-serve. When you proactively identify demand gaps in your market, you gain the first-mover advantage, thereby, increasing your chances of winning greater consumer mindand pocket-share.
- Provides the companion data to STI: Spending Patterns. Market analysis using STI: Spending Patterns tells businesses how much consumers are willing to spend on common consumer products, such as a loaf of bread. STI: Market Outlook reveals the other side of the equation by comparing the current supply to the current demand of, for example, a loaf of bread. These two products work well together when market researchers want to gain in-depth knowledge of consumers in their markets.
Download the STI Data Catalog...
For more information, please call 1-800-663-1334
