Nielsen Demographics
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
Demographic Data
- Nielsen Pop-Facts
» 2011 Estimates and 2016 Projections (Jan 1 Reference)
» Income by Age of Householder
» Effective Buying Power
» Housing Units by Housing Value
» Shopping Center Locations - Nielsen Consumer Buying Power
» Household Expenditures
» Spending by Retail Store Type
» National Market Indexes - Nielsen Business-Facts
» Daytime Employees
» Number of Businesses - Nielsen Retail Market Power
» Demand for Retail Sales
» Supply for Retail Sales
» Opportunity (Gap/Surplus) for Retail Sales - Nielsen PRIZM - Lifestyle & Behavior Segmentation System
Financial Data
- Nielsen Net Worth & Income Producing Assets
- Nielsen Financial CLOUT Demand
- Nielsen P$YCLE - Financial Investment Segmentation
Healthcare Data
Point Location Data
- Nielsen Shopping Center Locations
- Nielsen Traffic Count Locations
- Nielsen Bank Branch Locations
- Nielsen Business Points
Census & ZIP Code Boundary Maps
Nielsen Data includes Census and ZIP Code Boundary files to use with MapInfo and ArcView for Thematic mapping.
