“We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision-making. We also help people to check their credit report and credit score and protect against identity theft. In 2016, for the third year running, we were named one of the ‘World’s Most Innovative Companies’by Forbes magazine.”
Experian Marketing Services’ Mosaic USA is a household-based consumer lifestyle segmentation that empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages.
Retailers and other businesses continually searching for new hard-to-find high-growth markets are constantly reassessing their existing locations to stay on top of today’s dynamic consumer demographics. STI: PopStats’s quarterly demographic updates solves real-world problems that many of today’s largest and fastest growing businesses experience.
Actionable insight for:
- Traditional and digital channel selection
- Strategic audience decisioning
- Consistent consumer experience
Key benefits of Mosaic:
- Match products to complement consumers’ behaviors, needs, and lifestyles
- Consumer database of 126 million households
- Predictive insights, property characteristics and summarized credit and automotive data
PCensus Analyst is a powerful analyst tool that combines mapping, demographics and your data to create powerful analyses and compelling reports and visualizations.
Sitewise Pro is a data visualization and analytics solution providing decision support for market analysis and site selection. Create rich, analytical reports and maps with a few taps of your connected device or web browser.
Sitewise Mobile is a basic analysis tool that lets you understand the characteristics of a market or trade area. You can get in-depth reports from your iOS or Android devices.