Retail Insight

Your Complete Customer, Site & Market Analysis Solution

Retail Insight Catalog

Designed with your industry in mind, PCensus Retail Insight is an easy-to-use and affordable solution for identifying your best business opportunities. Analyze customers, sites and markets with the industry's top market data. PCensus Retail Insight provides valuable information about your market, including:

PCensus Retail Insight allows you to easily evaluate viable markets and select successful business locations. Quickly rank markets based on your business criteria and identify site locations that promise the greatest success.

Effectively tackle your toughest marketing Decisions - PCensus Retail Insight's comprehensive reports, maps and graphs address applications such as:

Control the Level of Analysis to Define Your Markets

PCensus Retail Insight allows you to define a market area by selecting rings, bands, neighborhoods or even drive times from a location. Draw your market area on the map, select geographic units, or import predetermined market definitions. Produce a more targeted analysis when you sort by ZIP Codes, census tracts or block groups within a market to identify those that meet your business criteria.

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Maps and Graphs

MapData digital maps are optionally available for use with PCensus for MapInfo and PCensus for ArcView.  The following maps layers are included in MapData: 
 

• US and State Highways • Streets • Water • Institutions • Parks • Shopping Centers • Airports & Military Bases • Block Group boundaries

• Census Tract boundaries • ZIP Code boundaries • County boundaries • State boundaries • Place boundaries • MSA boundaries • DMA boundaries

 

PCensus for MapPoint uses the maps that are included with Microsoft MapPoint

Graphs for any report variable can be created in seconds, with a wide selection of formats. Print maps and graphs, or export them for inclusion in other documents and proposals. PCensus gives you the tools to portray your market analysis in a compelling manner with presentation-quality maps and graphs.

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Consumer Buying Power

The Consumer Buying Power (CBP) database from Claritas incorporates geography-based estimates of potential annual consumer expenditures for more than 360 individual household expenditure items. The database was developed using the Consumer Expenditure (CE) surveys conducted by the Bureau of Labor Statistics.

Development of the CBP household expenditure estimates required first standardizing the two components of the CE survey: (1) the Interview Survey and (2) the Diary Survey. The Interview Survey collects monthly expenditures for households over a 15-month period (5 consecutive quarters). The Diary Survey tracks expenditures for households over a 2-week period. Both the interview and diary data must be annualized to correspond with household expenditures in a 12-month calendar year for model estimation.

Claritas enhances the CBP geographic estimates by controlling them to independent national forecasted values. These national forecasts are produced by Wharton Economic Forecasting Associates (WEFA), the leading experts in macroeconomic forecasting. WEFA applies its expertise in forecasting to generate current-year and five-year estimated expenditure figures for each CBP category, using industry sales information, Claritas demographic data and economic information as inputs into the time series models. The estimated geographic expenditures created by the Claritas models are then aligned with the WEFA national forecasts to produce expenditure estimates based on household-level demographic characteristics that vary across geographies, and sum to industry-recognized national values that reflect both economic and demographic trends. Some categories from the CE Surveys have been found to under-represent expenditures when projected from individual households to annual aggregate consumer spending levels. Claritas method of controlling expenditures to national benchmarks corrects this issue.

Claritas developed a cross-reference mechanism that leverages the CBP database to estimate potential consumer expenditures in any geography by store type for 38 distinct store types, including book stores, eating places, hardware stores, shoe stores, gasoline service stations, etc. CBP line item expenditures for a geography are assigned to each type of store by the proportion of total expenditures typically spent in each store type. The store-type proportions were calculated from Merchandise Line Sales data in the Census of Retail Trade. A similar procedure was applied to estimate consumer expenditures in establishments categorized by more than 50 Yellow Pages Categories.

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Traffic Volume Locations

The GDT Traffic Count Database gives marketers the ability to evaluate the impact of traffic flow with nationwide street traffic and highway volume information. This data can be incorporated in site selection evaluation, transportation analysis, outdoor advertising placement and operations routing decisions. GDT Research collects information for the Traffic Counts Database from various municipalities and government agencies. This is the only source of traffic counts on a national level and it provides comprehensive metropolitan area coverage. Data is collected throughout the year and the database is updated annually.

Traffic counts are typically taken in the summer months. They are then compiled over the fall and winter and are released either late winter or in the spring months. The Department of Transportation (DOT) or other agencies will take a count on a road. This count is for 8 hours during a certain portion of the day. This number is then matched against numerous factors to determine a count that gives the best representation for that area. Factors include time of the day and day of the week among many others. The DOT or other agencies then run the count through numerous equations. The compilers of the data apply all known factors in determining the best estimated average daily traffic count on a particular street. Use traffic counts to:

• Analyze the traffic around potential sites to enhance your site selection process.
• Determine traffic flows to facilitate routing to and from your facilities.
• Conduct transportation analysis to maximize logistical operations.
• Design outdoor advertising placements to focus in high traffic areas.
• Spatially analyze your sites, competitors and customer locations relative to traffic patterns with thematic maps.
• Avoid placing critical operations facilities in hard-to-access locations.

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NRB Shopping Center

The National Research Bureau is the premier provider of retail real estate information in the United States. NRB has published information for the shopping center industry for more than 45 years. Its database of information on almost 40,000 U.S. shopping centers is the only comprehensive and detailed information source on shopping centers available. Use Shopping Center Locations for:

• Competitive Analysis – Provides complete details about your competitors – easily analyze your markets, determine site locations and better target your consumers!
• Site Selection – Detailed shopping center information includes a listing of the centers within a specified geography, with address, center type, construction status, year open and gross leasing area (GLA) for all stores.
• Investment Analysis – Identify potential acquisition targets to expand or reposition your portfolio mix. Assemble a competitor portfolio by analysis of volume and primary tenant liabilities.

NRB updates its shopping center and contact listings with information provided directly from the owners, developers, or management/leasing personnel for the centers. Survey mailings, telephone interviews, email, and faxes are our primary sources, but NRB editors also monitor the Internet, real estate company websites, newswires, industry and consumer publications, and newspapers from across the country to ensure that we are aware of any noteworthy changes or additions that occur throughout the industry.

While NRB acquires and maintains information on centers of all sizes (three or more stores), we maintain our highest update rates on centers larger than 100,000 square feet GLA. We update or change in excess of 80% of all these center listings in a year's time. We update 100% of those centers over 250,000 square feet. We concentrate resources on centers with highest visibility to the industry and relative importance to our customers. Small centers (under 100,000 square feet GLA), which we recognize are also important, present a special challenge to maintain on an annual basis. NRB makes every effort to update these, sometimes making as many as eight or nine calls to various local agencies to track down current ownership or leasing responsibility for "non-reporting" smaller centers. With smaller centers having no on-site management or leasing offices, and center retailers not having the information we need for our listings, NRB strives to arrive at the appropriate mix of update strategies in keeping with the needs of our customers while keeping our services affordable. As a result, more than half of the information in the database changes each year. The "Age Indicator"

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Standard Retail Insight Reports

Retail Insight includes the following reports that can be generated for any geographical area:

• Pop Facts: Demographic Quick Facts
• Pop Facts: Population Quick Facts
• Pop Facts: Household Quick Facts
• Pop Facts: Demographic Snapshot
• Pop Facts: Census Demographic Overview
• Pop Facts: Household Trend
• Pop Facts: Demographic Trend
• Pop Facts: Household Income by Age of Householder
• Population by Age and Race Trend
• Population by Age and Sex Trend
• Population by Age, Race and Sex
• Effective Buying Income
• Middle Years
• Young Adults
• Senior Life
• Workplace Business & Employment
• Consumer Buying Power
• NRB Shopping Center Locations
• Traffic Volume Locations

Variable List

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Pop Facts - Optional Additional Variables in Retail Insight

Variable List

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Optional Retail Insight Reports

In addition to the standard package components, you can tailor PCensus Retail Insight by selecting from a number of add-on options.

• Net Worth and Income-producing Assets
• Business Facts: Business Summary Counts
• Business facts: Retail and Service Summary
• PRIZMNE Segmentation
• MicroVision Segmentation
• Daytime MicroVision Segmentation
• PRIZM Segmentation
• P$YCLE Segmentation

Variable List

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Census & ZIP Code Boundary Maps

Download the Claritas Data Catalog...