PRIZM®NE Appending Services

What is PRIZM NE?

PRIZM NE combines the demographic and consumer behavior segmentation data you need to easily identify, understand and target your customers and prospects. PRIZM NE defines every household in terms of 66 demographically and behaviorally distinct types, or "segments," to help you learn about their likes, dislikes, lifestyles and purchase behavior.

A brief description of each PRIZM NE social group and the clusters within it are in Claritas PRIZM NE Segment Snapshots

Why Append PRIZM clusters to your customer data?

PRIZM can help you learn all about your customers - their demographics, lifestyles and consumer behaviors. We can append PRIZM clusters to your customer file of names and addresses to give a richly detailed profile of what your customers are like and why they buy from you.

How do you use the PRIZM profile of your customer with PCensus?

Location Analysis –
Use PCensus to profile the market area around a new or existing location to determine if there are sufficient households of the PRIZM clusters that describe your customers or sites.

Finding Target Markets –
Use PCensus to find market areas (ZIP codes, counties, places, census tracts or block groups) that have households that match the PRIZM profile of your customers.

Getting Started

Contact Tetrad for more information on PRIZM and a cost estimate to process your client addresses.


PRIZM is a trademark of Claritas Inc.