MyBestProfiles

Know your Customers with Claritas PRIZMNE Segmentation

MyBestProfiles gives you access to the results of thousands of consumer behavior surveys compiled by Simmons and MRI (Mediamark Research Inc.)

 

PCensus lets you combine the results of these surveys with PRIZMNE market segmentation data to predict consumer behavior for products, services or activities in any geographical area.

 

For example you can create a PCensus profile report for any area showing market penetration estimates for a restaurant chain (such as Wendy's) or a beverage (such as Coca-Cola).  Additionally, use PCensus "targeting" to identify areas of high market potential.

 

Combine data from MyBestProfiles with a Claritas PRIZMNE database by following the steps below:

 

  • Obtain the profiles needed for your project
     

    The profiles encompass a wide variety of categories such as these from MRI:

 

   - Alcohol and tobacco
 - Apparel & Jewelry
 - Automotive Products & Services
 - Cable & Network TV Media
   Usage
 - Electronics
 - Financial, banking & Insurance
 - Food & Beverage
 - Gas Credit Cards & Chains
 - Grocery Chains & Coupons
 - Hardware & Appliances		 - Health & OTC Drug
- Home Furnishings &
  Improvements
- Magazines & Newspapers
- Print & Radio Media Usage
- Restaurants
- Retailers & Shopping
- Sports & Leisure
- Telecommunications
- Television Viewership
- Travel

 

  • Select a specific product, service or activity

    Each category is broken down into specific goods, services or providers.  "Restaurants" represent over 100 chains such as:  Arby's, Burger King, Dairy Queen, KFC, McDonald's, etc.

    For example, you might select a Claritas profile for households that have a propensity to eat at Wendy's.
     
  • Order the profiles you need from Tetrad Computer Applications Inc.
     
  • Use the profile in PCensus to predict usage, expenditure and market penetration for the profiled item in any geographical area

 

Samples of MyBestProfiles and PRIZMNE

Click on the links below to see samples of PCensus reports created using MyBestProfiles and PRIZMNE.