Financial Insight

Your Complete Customer, Site & Market Analysis Solution

Designed with your industry in mind, PCensus Financial Insight is an easy-to-use and affordable solution for identifying your best business opportunities. Analyze customers, sites and markets with the industry's top market data. PCensus Financial Insight provides valuable information about your market, including:

PCensus Financial Insight allows you to easily evaluate viable markets and select successful business locations. Quickly rank markets based on your business criteria and identify site locations that promise the greatest success.

Effectively tackle your toughest marketing decisions; PCensus Financial Insight's comprehensive reports, maps and graphs address applications such as:

Compare sites and markets in just seconds to determine your best opportunities

Completing strategic marketing, planning and compliance projects is easier than ever with PCensus Financial Insight. Import and integrate your customer and market data with Claritas data for accurate and relevant market analysis, reporting and mapping. Effectively determine market penetration, sales potential and custom implement scoring models.

Control the Level of Analysis to Define Your Markets in a Snap

PCensus Financial Insight allows you to define a market area by selecting rings, bands, neighborhoods or even drive times from a location. Draw your market area on the map, select geographic units, or import predetermined market definitions. Produce a more targeted analysis when you sort by ZIP Codes, census tracts or block groups within a market to identify those that meet your business criteria.

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Maps and Graphs

MapData digital maps are optionally available for use with PCensus for MapInfo and PCensus for ArcView.  The following maps layers are included in MapData: 
 

• US and State Highways • Streets • Water • Institutions • Parks • Shopping Centers • Airports & Military Bases • Block Group boundaries

• Census Tract boundaries • ZIP Code boundaries • County boundaries • State boundaries • Place boundaries • MSA boundaries • DMA boundaries

 

PCensus for MapPoint uses the maps that are included with Microsoft MapPoint

Graphs for any report variable can be created in seconds, with a wide selection of formats. Print maps and graphs, or export them for inclusion in other documents and proposals. PCensus gives you the tools to portray your market analysis in a compelling manner with presentation-quality maps and graphs.

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Location Data

The following location data are included with the Financial Packs (these points are geocoded with longitude and latitude coordinates, so they can be mapped):

Bank Branch Locations

The Bank Branch Database is a wealth of data about the nation’s bank branch system including the name, address, and total deposits for every branch of every bank, savings bank, savings and loan, and credit union in the U.S. The database also lists every institution’s branch parent and holding company.

The Bank Branch data can be easily incorporated into both mapping and reporting applications, and is useful for analyzing your competition and determining the deposit levels in your trade areas. For example, competitive data for small trade areas or major market areas is available in the database. The Bank Branch database is a useful tool for a number of applications including:

• Detailed competitive analysis
• Branch site evaluation
• Merchandising at the branch level
• Mergers and acquisitions
• Strategic planning
• Resource allocation
• Alternate delivery systems planning

Claritas’ data source is Sheshunoff Information Services. When the Federal Deposit Insurance Corporation (FDIC), the Savings Association Insurance Fund (SAIF), and the National Credit Union Association release their annually compiled lists of all branch locations of financial institutions, Sheshunoff quickly edits, enhances, and refines the government data. Sheshunoff also attaches historical deposit information to each branch, and verifies key data items. The Bank Branch database is an asset to financial marketers because it is the only source that offers this breadth of data.

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Traffic Volume Locations (Optional)

The TeleAtlas Traffic Count Database gives marketers the ability to evaluate the impact of traffic flow with nationwide street traffic and highway volume information. This data can be incorporated in site selection evaluation, transportation analysis, outdoor advertising placement and operations routing decisions. TeleAtlas Research collects information for the Traffic Counts Database from various municipalities and government agencies. This is the only source of traffic counts on a national level and it provides comprehensive metropolitan area coverage. Data is collected throughout the year and the database is updated annually.

Traffic counts are typically taken in the summer months. They are then compiled over the fall and winter and are released either late winter or in the spring months. The Department of Transportation (DOT) or other agencies will take a count on a road. This count is for 8 hours during a certain portion of the day. This number is then matched against numerous factors to determine a count that gives the best representation for that area. Factors include time of the day and day of the week among many others. The DOT or other agencies then run the count through numerous equations. The compilers of the data apply all known factors in determining the best estimated average daily traffic count on a particular street. Use traffic counts to:

• Analyze the traffic around potential sites to enhance your site selection process.
• Determine traffic flows to facilitate routing to and from your facilities.
• Conduct transportation analysis to maximize logistical operations.
• Design outdoor advertising placements to focus in high traffic areas.
• Spatially analyze your sites, competitors and customer locations relative to traffic patterns with thematic maps.
• Avoid placing critical operations facilities in hard-to-access locations.
   

NRB Shopping Center (Optional)

The National Research Bureau is the premier provider of retail real estate information in the United States. NRB has published information for the shopping center industry for more than 45 years. Its database of information on almost 40,000 U.S. shopping centers is the only comprehensive and detailed information source on shopping centers available. Use Shopping Center Locations for:

• Competitive Analysis – Provides complete details about your competitors – easily analyze your markets, determine site locations and better target your consumers!
• Site Selection – Detailed shopping center information includes a listing of the centers within a specified geography, with address, center type, construction status, year open and gross leasing area (GLA) for all stores.
• Investment Analysis – Identify potential acquisition targets to expand or reposition your portfolio mix. Assemble a competitor portfolio by analysis of volume and primary tenant liabilities.

NRB updates its shopping center and contact listings with information provided directly from the owners, developers, or management/leasing personnel for the centers. Survey mailings, telephone interviews, email, and faxes are our primary sources, but NRB editors also monitor the Internet, real estate company websites, newswires, industry and consumer publications, and newspapers from across the country to ensure that we are aware of any noteworthy changes or additions that occur throughout the industry.

While NRB acquires and maintains information on centers of all sizes (three or more stores), we maintain our highest update rates on centers larger than 100,000 square feet GLA. We update or change in excess of 80% of all these center listings in a year's time. We update 100% of those centers over 250,000 square feet. We concentrate resources on centers with highest visibility to the industry and relative importance to our customers. Small centers (under 100,000 square feet GLA), which we recognize are also important, present a special challenge to maintain on an annual basis. NRB makes every effort to update these, sometimes making as many as eight or nine calls to various local agencies to track down current ownership or leasing responsibility for "non-reporting" smaller centers. With smaller centers having no on-site management or leasing offices, and center retailers not having the information we need for our listings, NRB strives to arrive at the appropriate mix of update strategies in keeping with the needs of our customers while keeping our services affordable. As a result, more than half of the information in the database changes each year. The "Age Indicator" which is available for each listing gives you information as to when the center was last updated.

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Standard Financial Insight Reports

Full Pop Facts - Optional Additional Variables Included in Financial Insight

In addition to the data used to create the reports listed above, Financial Insight includes a large number of additional demographic variables that you can use for creating custom reports, thematic maps and export files. For convenience, the full set of data variables can be displayed in PCensus by selecting the Detailed Pop-Facts Variable Reference template, which provides a convenient source for pasting variables into custom reports using the PCensus template editor.

Variable List

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Optional Financial Insight Reports

In addition to the standard package components, you can tailor PCensus Financial Insight by selecting from a number of add-on options.

• Net Worth and Income-producing Assets
• Business Facts: Business Summary Counts
• Business facts: Retail and Service Summary
• PRIZMNE Segmentation
• MicroVision Segmentation
• Daytime MicroVision Segmentation
• PRIZM Segmentation
• P$YCLE Segmentation
• NRB Shopping Center Locations
• Traffic Volume Locations

Variable List

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Census & ZIP Code Boundary Maps

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