Simmons Consumer Behavior

Based on the Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. A total of 2679 variables have been loaded from the Simmons survey. This is the latest ‘doublebase’ survey from 2005. Additional variables may be obtained from AGS, as Simmons has provided to us the Choices software which enables extraction of additional variables. The following general categories

of information are provided:

 

  • Alcoholic Beverages
  • Apparel
  • Attitudes
    • Fashion/Apparel
    • Automobiles
    • Food
    • Finance
    • General
    • Health and dieting
    • Internet
    • Media
    • Pharmaceuticals
    • Product Placement
    • Travel
    • Technology
  • Automotive
  • Beverages
  • Cable Television
  • Collectibles
  • Computers
  • Contributions
  • Demographics (Of Sample)
  • Family Restaurants
  • Fast Food Restaurants
  • Financial
  • Fitness and Sports
  • Food
  • Gambling
  • Games and Toys
  • Grocery Shopping
  • Home Improvement
  • Health and Medical
  • Home Furnishings and Equipment
  • Health Products
  • Lawn and Garden
  • Leisure
  • Medical
  • Media Quintiles

 

Methodology and Data Sources

The Consumer Behavior database is derived from an analysis of the SMRB surveys using MOSAIC. The records in the SMRB survey are geocoded then assigned the MOSAIC code of the block group. The results are then summarized for each variable over the sixty segments, in effect providing the average value for each MOSAIC segment. For example, a variable such as “Visited Jack-In-The-Box” is computed by summarizing the records for each segment as a yes/no response, then finding the average percentage of households in each segment that went to Jack-In-The-Box. This is often referred to as a profile.

 

The profile is then applied to geographic areas by making the assumption that households in demographically similar neighborhoods will tend to have similar consumption patterns as a result of their similar economic means, life stage, and other characteristics. The result is a series of estimates for geographic areas which measure the relative propensity of consumers in each geographic area to eat at particular restaurants, own various household items, and engage in activities.

 

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

 

The Consumer Behavior database is derived from an analysis of the SMRB surveys using MOSAIC. Each record in the SMRB survey is coded to a MOSAIC segment. The summarized profiles by MOSAIC segment are then used to derive indexes and penetrations that are applied to the block group level. The basic assumption is that people in demographically similar neighborhoods will tend to have similar consumption, ownership, and lifestyle preferences.

 

Pricing

call for pricing

 

Size "A" States

Size "B" States

Size "C" States

Size "D" States
Alaska, Arizona, Delaware, D.C., Hawaii, Idaho, Montana, Nevada, New Hampshire, New Mexico, Oregon, Rhode Island, Utah, Vermont, Wyoming Alabama, Colorado, Connecticut, Maine, Maryland, Mississippi, Nebraska, North Dakota, Oklahoma, South Carolina, South Dakota, Washington, West Virginia Arkansas, Georgia, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Missouri, North Carolina, Tennessee, Virginia, Wisconsin California, Florida, Michigan, Illinois, Minnesota, New York, New Jersey, Ohio, Pennsylvania, Texas

 

Notes:

* Block Group Data also includes Census Tract, County, Place and State level data.
† Census Tract Data also includes Country and State level data.
‡ Zip Code data also includes County and State level data.

 

AGS is a trademark of Applied Geographic Solutions, Thousand Oaks, CA