MOSAIC Groups and Segments by Sex

Current Year Estimates

Group A Affluent Suburbia
A01 America’s Wealthiest
A02 Dream Weavers
A03 White-collar Suburbia
A04 Upscale Suburbanites
A05 Enterprising Couples
A06 Small-town Success
A07 New Suburbia Families

Group B Upscale America
B01 Status-conscious Consumer
B02 Affluent Urban Professionals
B03 Urban Commuter Families
B04 Solid Suburban Life
B05 Second-generation Success
B06 Successful Urban Sprawl

Group C Small-town Success
C01 Second City Homebodies
C02 Prime Middle America
C03 Urban Optimists
C04 Family Convenience
C05 Mid-market Enterprise

Group D Blue-collar Backbone
D01 Nuevo Hispanic Families
D02 Working Rural Suburbia
D03 Lower-income Essentials
D04 Small-town Endeavors

Group E American Diversity
E01 Ethnic Urban Mix
E02 Urban Blues
E03 Professional Urbanites
E04 Urban Advancement
E05 American Great Outdoors
E06 Mature America

Group F Metro Fringe
F01 Steadfast Conservative
F02 Moderate Conventionalists
F03 Southern Blues
F04 Urban Grit
F05 Grass-roots Living		 Group G Remote America
G01 Hardy Rural Families
G02 Rural Southern Living
G03 Coal and Crops
G04 Native Americana

 

Group H Aspiring Contemporaries
H01 Young Cosmopolitans
H02 Minority Metro Communities
H03 Stable Career
H04 Aspiring Hispania

Group I Rural Villages and Farms
I01 Industrious Country Living
I02 America’s Farmlands
I03 Comfy Country Living
I04 Small-town Connections
I05 Hinterland Families

Group J Struggling Societies
J01 Rugged Southern Style
J02 Latino Nuevo
J03 Struggling City Centers
J04 College Town Communities
J05 New Beginnings

Group K Urban Essence
K01 Unattached Multicultures
K02 Academic Necessities
K03 African-American Neighborhoods
K04 Urban Diversity
K05 New Generation Activists
K06 Getting By

Group L Varying Lifestyles
L01 Military Family Life
L02 Major University Towns
L03 Gray Perspectives