Content
The INSOURCE database
includes a range of direct marketing response and product ownership
indexes which include:
-
Automobile ownership (average # vehicles,
ownership type, retail sales price, current value, body style, and make)
-
Direct marketing responsiveness (by type of
program and channel)
-
Contributions
-
Product ownership (upscale products)
-
Lifestyle
Methodology
The INSOURCE database is a
MOSAIC profile database which has been built from several INSOURCE
database component, including:
The MOR variables are
compiled at the household level using information gathered on direct
mail responsiveness to various types of campaigns and various modes of
direct marketing.
The automobile registration
database has been summarized to the block group level, and includes
information on the number of vehicles, value, ownership type, and
make/model.
BehaviorBank is a forty
million household database that includes known responses to direct
marketing campaigns, warranty registrations of products, and other data
sources that clearly associate households with behavior.
Each of these databases
were summarized by MOSAIC segment and indexed against the national
average, yielding a series of index variables. In each case,
a value of 100 indicates the national average.
When a variable is
present in this database which overlaps a Mediamark (MRI) variable, it
is recommended that the INSOURCE variable be used, as they are based on
either complete national files (e.g. automotive) or are based on
databases which are much more extensive than the MRI sample survey
Variable List
Pricing
| |
Level of Data |
Size "A" |
Size "B" |
Size "C" |
Size "D" |
United States |
Other County or CBSA |
| 100 Variables |
Block Group* |
$375. |
$500. |
$625. |
$750. |
$2,500. |
$250./$500. |
| Census Tract† |
$185. |
$250. |
$315. |
$375. |
$1,250. |
|
| Zip Code‡ |
$185. |
$250. |
$315. |
$375. |
$1,250. |
| Place |
|
$625. |
| County |
$400. |
| All 300 Variables |
Block Group* |
$750. |
$1,000. |
$1,250. |
$1,500. |
$5,000. |
$500./$1,000. |
| Census Tract† |
$375. |
$500. |
$625. |
$750. |
$2,500. |
|
| Zip Code‡ |
$375. |
$500. |
$625. |
$750. |
$10,000. |
| Place |
|
$1,250. |
| County |
$8000. |
|
Size "A" States |
Size "B" States |
Size "C" States |
Size "D" States |
| Alaska, Arizona, Delaware,
D.C., Hawaii, Idaho, Montana, Nevada, New Hampshire, New Mexico, Oregon,
Rhode Island, Utah, Vermont, Wyoming |
Alabama, Colorado,
Connecticut, Maine, Maryland, Mississippi, Nebraska, North Dakota,
Oklahoma, South Carolina, South Dakota, Washington, West Virginia |
Arkansas, Georgia, Indiana,
Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Missouri, North
Carolina, Tennessee, Virginia, Wisconsin |
California, Florida,
Michigan, Illinois, Minnesota, New York, New Jersey, Ohio, Pennsylvania,
Texas |
Notes:
* Block Group Data also includes Census Tract, County,
Place and State level data.
†
Census Tract Data also includes Country and
State level data.
‡
Zip Code data also includes County and
State level data.
AGS is a trademark of Applied Geographic Solutions,
Thousand Oaks, CA
|
