Environics Analytics



Environics Analytics offers the most comprehensive set of marketing-related data available in Canada. We do the leg work so there’s no need to search, clean or organize a variety of datasets. Data are available for all levels of geography and are updated annually.

Available Data



The DemoStats database consists of current-year estimates for 756 variables and demographic projections for 468 of them for three, five, and ten years into the future. DemoStats variables are available at the six-digit postal code level (FSALDUs) for current-year estimates and at the the dissemination area (DAs) level for future-year projections. It also provides historical estimates from five years ago based on the same methodologies to ensure accurate trend analysis. DemoStats is created using innovative methods that combine econometric, demographic and geographic models. And it employs a variety of data sources, including the latest Census and National Household Survey (NHS), current economic indicators, post-Censal estimates from federal and provincial governments, immigration statistics and economic data such as building permits. DemoStats features variables on population, family structure, household size and type, ethnic diversity, labor force participation and income – including both averages and distributions.

DemoStats contains two components: current-year estimates and future-year projections.

  • Current-year estimates for themes are avaiable at the postal code level and higher
  • Projections for three, five and ten years into the future, as well as five-year historical estimates for themes are available at the DA level and higher.



HouseholdSpend provides current estimates of annual expenditures for 359 variables spanning 19 categories of goods and services used by Canadian households – everything from fashion apparel and household furnishings to cell phones and charitable donations. This wide-ranging database lets users analyze potential expenditures by both average dollars per household and total dollars spent for any geographic level – from all of Canada to a small trade area – regardless of where the consumer made the purchase. HouseholdSpend is produced annually with household income data from DemoStats, and is based on Statistics Canada’s Survey of Household Spending.



FoodSpend provides current estimates of annual expenditures for 293 variables of food related purchases by Canadian households. The dataset is produced with household income data from DemoStats, and is based on Statistics Canada’s Food Expenditure Survey. Users can gain valuable insights on what Canadian households are buying from grocery stores and restaurants – everything from specific vegetables, meat and fish products to meal types like lunches and dinners. This database lets users analyze potential expenditures by both average dollars per household and total dollars spent for any geographic level – from all of  Canada to small custom-defined trade areas – regardless of where the consumer made the purchase.



DaytimePop is Environics Analytics’ authoritative estimate of the population that’s reachable in any geographic area during daytime hours. The Database, which consists of nine variables, provides a breakdown of populations at home and at work, as opposed to Census data that captures only an area’s nighttime population. DaytimePop is critical for strategic planners, marketers and executives to understand the daytime demand, customer traffic, and population in trade areas. All the DaytimePop counts are based on EA’s DemoStats and Businesses databases as well as other reliable sources.


Business Profiles and Locations

Based on InfoCanada data, the BusinessProfiles database covers 13 million Canadian businesses and provides userswith counts of businesses by Industry class, SIC or NAICS code, employee size range and sales volumes in each census dissemination area. The types of businesses classified range from “Eating and Drinking Places” to “Insurnace Carriers” and “General Merchandise”. Many retailers use BusinessProfiles for site planning, merchandising, optimizing store layouts, and targeting business prospects. The database is also valuable for helping to evaluate and execute B2B marketing efforts.

The Business Locations database tabulates 1.4 million individual Canadian businesses by 4-digit SIC code and latitude/longitude coordinates. The standard file is provided in dBase format, allowing it to be imported into mapping applications such as MapInfo Professional and ArcView. PCensus Users also receive, at no extra cost, the Business Locations database in PCensus format. This database can be used to:

  • Summarize the businesses in any geographic area by SIC code, Sales and Number of employees (Similar to Business Profiles.
  • Display SIC data for any business.
  • Using the PCensus Target Filtering feature, display all businesses in a study area that have a specified SIC code.



PRIZM5 is the latest release of the pioneering segmentation system from Environics Analytics that classifies Canada’s nieghborhoods into 68 unique lifestyle types. Continuing with methodology that integrates geographic, demorgaphic and psychographic data, PRIZM5 incorporates the latest authoritative data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers and markets.

PRIZM5 consists of 68 segments that capture current demographics, lifestyles, consumer behavior and settlement patterns in Canada. Highlighting key demographic trends like an aging population, increasing cultural diversity, more urban lifestyles and a new baby boom, these 68 lifestyles types include 14 Boomer segments and almost as many dominated by Millennials – each one with its own unique profile. PRIZM5 reflects Canada’s cultural diversity, with 16 francophone segments, another 16 with large numbers of immigrants, visible minorities or members who speak a non-official language at home and one with a significant presence of francophones and diverse groups. Together the segments help decision-makers understand what consumers are buying, doing and thinking, and anticipate their marketplace behavior.

Disposable Income

Gain insight into your customer’s available funds. While Household Income provides information on gross pay, Disposable & Discretionary Income describes income that is able to be spent. Disposable Income measures after-tax income and Discretionary income takes this one step further to identify the money that is left over to save or spend after necessities are also deducted. These necessities include taxes, food, housing, transportation, apparel and out-of-pocket health care. This dataset is a subset of Environics Analytics’ more comprehensive WealthScapes financial database. Rigorous modeling provides reliable data at all levels of geography. Whether you’re offering a mortgage, selling a Mercedes or asking for a donation, Disposable & Discretionary Income helps you make smarter marketing decisions



Environics’ 2011 CensusPlus dataset includes more than a thousand popular variables that analysts and marketers rely on from the Census, plus valuable additional variables from the National Household Survey (NHS). Due to changes in methodology, Statistics Canada is not officially releasing dissemination area (DA) data from the 2011 NHS, which replaced the long-form census. CensusPlus offers enhanced data for the most important NHS themes for all DAs in Canada, fills in missing values, and eliminates random rounding in both NHS and Census data. The result is a comprehensive set of demographic variables available for any geographic level—be it standard census and postal geographies or custom client trade areas.

The advantage of EA’s CensusPlus is that it provides extensive socioeconomic and demographic profiles of Canadian consumers for small and custom areas for the census year 2011—including DAs. Analysts use these data to enhance their customer databases, target markets for direct mail, analyze trade areas, build statistical models, and make varied business decisions. In addition, the income data in CensusPlus are essential to both businesses and not-for-profits. With detailed multicultural data, CensusPlus also helps users understand their ethnic customers as well as the diversity within ethnic segments.


This national database features an age-by-income cross-tabulation of household maintainers detailing six age classes and ten income classes for all approximately 56,000 dissemination areas (DAs). The household maintainer age classes are under 35 years old, 35 to 44, 45 to 54, 55 to 64, 65 to 74, and 75 and older. The income classes categorize consumers in increments up to $200,000+. Derived from custom Statistics Canada tables, AgeByIncome is created using sophisticated statistical processes to accurately model the data at the DA level. All AgeByIncome counts are consistent with EA’s maintainer age classes and inflation-adjusted dollar income classes used in DemoStats.



Utilize Environics data in our innovative market analysis solutions:


PCensus Analyst


PCensus Analyst is a powerful analyst tool that combines mapping, demographics and your data to create powerful analyses and compelling reports and visualizations.


Sitewise Pro


Sitewise Pro is a data visualization and analytics solution providing decision support for market analysis and site selection. Create rich, analytical reports and maps with a few taps of your connected device or web browser.


Sitewise Mobile


Sitewise Mobile is a basic analysis tool that lets you understand the characteristics of a market or trade area.  You can get in-depth reports from your iOS or Android devices.



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