Sitewise

  • MOSAIC Segmentation now includes 71 segments

    Mosaic has increased the number of unique segments from 60 to 71, and the number of overarching groups from 12 to 19. The Mosaic dataset continues to provide a 360-degree view of consumers’ choices, preferences, and habits. The new Mosaic® system is the first segmentation tool built in the U.S. market in the past five to 10 years and reflects […]
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