Demographics

  • 2011 NHS: Concerns and Solutions

    Now that most of the 2011 National Household Survey (NHS) has been released, we are receiving many questions from clients who are curious about what the NHS is and how useful it is. The NHS is a voluntary survey meant to replace the Census Long Form for the 2011 Census. Contrary to popular perception, the NHS will not be provided by Statistics Canada completely free of charge.
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  • MOSAIC Segmentation now includes 71 segments

    Mosaic has increased the number of unique segments from 60 to 71, and the number of overarching groups from 12 to 19. The Mosaic dataset continues to provide a 360-degree view of consumers’ choices, preferences, and habits. The new Mosaic® system is the first segmentation tool built in the U.S. market in the past five to 10 years and reflects […]
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