The Tetrad Blog

  • MOSAIC Segmentation now includes 71 segments

    By admin on May 10, 2012
    3
    Mosaic has increased the number of unique segments from 60 to 71, and the number of overarching groups from 12 to 19. The Mosaic dataset continues to provide a 360-degree view of consumers’ choices, preferences, and habits. The new Mosaic® system is the first segmentation tool built in the U.S. market in the past five to 10 years and reflects […]