The Tetrad Blog

  • Understanding Consumer Behavior in the COVID-19 Environment

    By admin on May 5, 2020
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    The Sitewise Solutions Team has been hard at work putting together a near real-time set of tools that will provide our clients with insight into their store’s trade area performance. With so many atypical factors in the market during the COVID-19 pandemic, it may be difficult to rely on normal measures to gauge the performance of your locations.

    Our COVID-19 Impact Assessment Report co-mingles daily and weekly massive mobile data, social media conversations, unemployment modeling and mortgage risk data to provide a comprehensive picture of what is happening on the ground. With this report and over 20 supporting mapping layers, you can evaluate how factors such as social distancing practices, co-tenant and competitor visitation, social sentiments, and household economics can influence your stores’ performance and your strategy at both the trade area and market level.

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     The Fuel that provides the Insight

    In these unprecedented times, our data partners have gone above and beyond to provide previously unheard of (weekly and daily) data feeds. Here’s a short summary of what our team and partners are offering within Sitewise during the COVID-19 pandemic:

    Shelter in Place by SafeGraph: Monitor how residents of a trade area or market are reacting to government imposed social distancing policies. Our Shelter in Place metrics and heat maps will help you to quantify whether people are actively returning to the marketplace to shop or continuing to maintain stay-at-home physical distancing practices.

    Weekly Visitation Trends by SafeGraph: Track weekly shopper visitation trends at individual stores for an 8-week historical period, or benchmark your trade area(s) against an entire market segment (i.e. restaurant, grocery or health care). For example, you can click on your store locations, a competitor, or a cotenant’s geofence to instantly view whether business activity at that location is increasing or continuing to decline due to COVID-19 impacts. Our report metrics also evaluate how shopper visitation in your trade area changed in the past week, or benchmarks against pre-COVID levels.

    Unemployment Modeling by Applied Geographic Solutions, Inc: Assess the economic impact of COVID-19 furloughs and job losses by measuring weekly unemployment rates in your trade areas. This will help you to determine what percentage of the labor force is out of work and therefore experiencing reduced discretional spending and consumption. As markets rebound and the job rate increases, you will be able to see the uptick in employment by blockgroup across markets.

    Social Media Sentiment Tracking by Spatial.ai: Get an inside look into the actual conversations and feelings being expressed on social media platforms towards the COVID-19 pandemic. This unique dataset will enable you to gauge consumer sentiment and whether their outlook is positive or negative. Use social media sentiment to assist you with your store re-opening plans.

    Mortgage Risk Exposure by Synergos Technologies, Inc: Combining unemployment estimates with STI’s Mortgage Risk exposure metric will allow you to assess the financial vulnerability of your trade area and their capacity to recover from the current crisis.

    COVID-19 Case and Growth Tracking by John Hopkins Coronavirus Resource Center: We’re offering thoughtful metrics and derived data statistics that monitor COVID-19’s disease progression. While many other mapping providers only repost the standard case counts, we went deeper to offer disease metrics, calculated infections per capita, daily incremental case growth and trends – all within Sitewise.

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    With many different tools available and an ever-changing environment, the team at Sitewise is ready to help you navigate this unprecedented time. Feel free to reach out to us at info@sitewise.com with any questions about what is available or how to begin.

  • Tetrad and Spatial.ai Partner to Add Geosocial Data into Sitewise

    By admin on February 13, 2020
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    Vancouver, British Columbia – February 13, 2020 Tetrad, a leader in the real estate and market analytics industry, and Spatial.ai today announce a new partnership integrating geosocial data into Tetrad’s Sitewise platform. Sitewise clients in the United States and Canada will now have access to a state-of-the-art, location-based social media dataset to support market research and location analytics. With access […]
  • See you at RECON 2019 in Las Vegas

    By admin on May 7, 2019
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    Come see the latest market planning solutions at the 2019 Recon in Las Vegas May 20-22. We’re in the North Hall, Booth N1637. Click to see us on the Exhibit Map
  • Sitewise Day at PopStats 2019

    By admin on December 18, 2018
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    Tetrad will be hosting its own Sitewise track of programming on Day Two of the PopStats 2019 conference in Ft. Worth, Texas. Please see our tentative agenda below, which may be subject to change before the event. To attend Sitewise Day, you must register for the entire PopStats 2019 conference at this link. Please note, our programming is open to all […]
  • See you at RECON 2018 in Las Vegas

    By admin on April 24, 2018
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    Come see the latest market planning solutions at the 2018 Recon in Las Vegas May 21-23. We’re in the North Hall, Booth N1637. Click to see us on the Exhibit Map
  • See you at RECON 2017 in Las Vegas

    By admin on March 14, 2017
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    Come see the latest market planning solutions at the 2017 Recon in Las Vegas May 22-25. We’re in the North Hall, Booth 1230. Click to see us on the Exhibit Map
  • Announcing Sitewise 3.0

    By admin on August 15, 2016
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    Dear Sitewise Pro User, We are pleased to announce the release of Sitewise 3.0.  This is a big one! We’ve introduced some new features, enhancements, and fixes to improve your user experience. We will be upgrading your Sitewise account over the weekend to the new version.  The upgrade will be seamless and you will not experience any service disruption. Here’s a list of what’s […]
  • See you at RECON in Las Vegas

    By Greyson Peck on April 26, 2016
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    Come see the latest market planning solutions at the 2016 Recon in Las Vegas May 22-25. We’re in the North Hall, Booth 1230. Click to see us on the Exhibit Map